Welcome to the official Registry Operator website for the .MATTEL Top-Level Domain

Mattel Sites, Inc., a wholly-owned subsidiary of Mattel, Inc., is the ICANN-approved registry operator of the .MATTEL top-level domain. .MATTEL is a closed top-level domain that follows a single-registrant model for the sole and exclusive use of Mattel and its qualified affiliates and trademark licensees.

Over 70 years ago Mattel made a lasting commitment to create fun and innovative play for children of all ages. With iconic brands like BARBIE, HOT WHEELS, AMERICAN GIRL, FISHER-PRICE and THOMAS & FRIENDS, Mattel makes toys that inform and inspire. By “Creating the Future of Play”, Mattel empowers young minds to imagine beyond boundaries and dream the impossible.

As the worldwide leader in the design, manufacture, and marketing of toys and family products, Mattel is embarking on its next digital brand evolution: .MATTEL. Establishing our own .MATTEL gTLD (generic Top-Level Domain) opens us up to exciting new digital opportunities.

Join us as we realize the .MATTEL evolution. Stay tuned for more information!